We're building health through movement.
Move Well AI exists to help people live longer, stronger, fuller lives by turning movement into a more intelligent and scalable path to better health.
Connect With UsMove Well AI is a digital health company powered by Movement Intelligence™. We are building the bridge between medical science and functional movement to help reshape how health is built, supported, and sustained over time.
MyWorkout.AI was the starting point. Move Well AI is the larger vision.
We began by solving a real problem in the workout world: most people were being put into generic plans that ignored how their body actually moved. That first version helped validate the power of personalized movement, real-world data, and AI-driven adaptation.
What became clear was that the opportunity was bigger than workouts.
Move Well AI is the next chapter: a digital health company built to move from a consumer data foundation into market expansion, and then into a broader digital health intelligence platform.
This is the evolution from workout delivery to movement-based care.
The Beginning
We launched MyWorkout.AI to solve generic, one-size-fits-all fitness solutions. What we discovered changed everything.
The Realization
The opportunity wasn't just in workouts. It was in health — in how the body moves, preventing plateaus, reducing injury risk, and creating a more personalized path forward.
The Bigger Vision
Today, Move Well AI is a digital health company powered by Movement Intelligence™. We're building a smarter platform for personalization, performance, retention, and the future of care.
Leadership & Advisors
Scott Finkelstein
Founder & CEOScott has built and led multiple technology-centric businesses, served on advisory boards, and created more than $6 billion in new revenue across his career. He brings deep go-to-market, leadership, and health and wellness experience to Move Well AI.
Adam Aberbach
B2B GTM LeadBio coming soon.
Hilda Lunderstedt
AdvisorFounded and grew a multimillion dollar nutraceutical business with a 9-figure exit in less than 10 years. Has been advising startups for 10+ years creating the next generation of successful Founders. Hilda has dedicated her life to advancing health and wellness throughout the world, and is excited for how MyWorkout.Ai provides a global platform to do so.
John Brazzale
AdvisorJohn brings experience as a Board Member, Advisor and Executive, all resulting in positive outcomes for the organizations he served. His decades of global and startup business experience across multiple sectors and functions allows him to see how choices create impact across an organization. He is a strong believer in developing cultures of innovation, yet with discipline and focus to drive success. John's timely advise and guidance to our Founder is a key to Scott's success.
Move Well AI is a digital health company powered by a proprietary system called Movement Intelligence™.
Movement Intelligence™ is built to adapt in real time, respond to how each body moves, and create a path that becomes more intelligent over time.
Move Well AI turns movement into a smarter, more personalized, and more scalable path to better health.
Move Well AI sits at the intersection of digital health, movement science, and AI.
The path is disciplined.
A consumer foundation creates early revenue and real-world movement data. Market expansion builds reach, recurring revenue, and broader adoption. Over time, that intelligence compounds into a larger digital health platform with applications across recovery, rehab, aging, and long-term care.
We are building for a future where movement becomes care.
Connect With Us